Event evidence and action worksheet
Editable event planning worksheet. Replace the placeholders and duplicate records as needed.
Event: [name]
Review owner: [name]
Business owner: [name]
Version: [version]
Primary objective from approved brief: [objective]
Evidence plan and review
Record 1
Review question: [question]
Evidence/source: [record]
Collection owner: [name]
Fact or interpretation?: [status]
Limitation: [limit]
Decision it informs: [decision]
Separate delivery, guest experience and business assessment. Attendance or a photograph does not independently establish business impact.
Follow-up and close-out
Record 1
Commitment: [supplier/guest/content/commercial item]
Completed evidence or open status: [status]
Owner: [name]
Next action: [action]
Due / review date: [date]
Decisions for the next brief
Record 1
Retain / change / investigate: [type]
Specific observation: [moment/effect]
Proposed decision: [choice]
Decision owner: [name]
Context that must carry forward: [assumptions]
[ ] Claims checked against sources and limits.
[ ] Publication permissions and approved assets distinguished from internal records.
[ ] Financial reconciliation remains with responsible commercial owner.
[ ] Unanswered guest requests have recipients.
[ ] Next-brief decisions are assigned rather than only summarised.