Event evidence and action worksheet

Event: [name] | Review owner: [name] | Business owner: [name] | Version: [version]

Primary objective from approved brief: [objective]

Evidence plan and review

Review questionEvidence/sourceCollection ownerFact or interpretation?LimitationDecision it informs
[question][record][name][status][limit][decision]

Separate delivery, guest experience and business assessment. Attendance or a photograph does not independently establish business impact.

Follow-up and close-out

CommitmentCompleted evidence or open statusOwnerNext actionDue / review date
[supplier/guest/content/commercial item][status][name][action][date]

Decisions for the next brief

Retain / change / investigateSpecific observationProposed decisionDecision ownerContext that must carry forward
[type][moment/effect][choice][name][assumptions]

• [ ] Claims checked against sources and limits.

• [ ] Publication permissions and approved assets distinguished from internal records.

• [ ] Financial reconciliation remains with responsible commercial owner.

• [ ] Unanswered guest requests have recipients.

• [ ] Next-brief decisions are assigned rather than only summarised.

ThreeSixZero · Event planning worksheet. Adapt to your agreed scope and responsibilities.